Essential strategies to increase your hotel room sales

Has your hotel been struggling to find effective strategies that increase your direct bookings? Here are different ways you can evolve your revenue strategy to increase your bookings directly with your hotel.

Every hotel has unique guests, special room types, exclusive restaurants and distinctive locations – and when these custom selling points need to be woven into today’s intricate web of technology and distribution channels, your pricing strategy can’t afford to be limited to a one-size-fits-all approach. Decide how to price just right for your hotel and guests, whether it’s by day, by length of stay, or room type (with or without rate levels), and make sure all of your selling systems can accept those decisions.

Every hotel will need to implement a sales strategy that works best for your own target market as well as for their local destination. It is up to the hotel manager/owner to create a customised sales strategy that will drive the most room sales at their own individual property

(01) Direct booking sales strategy

Direct bookings are the most beneficial booking for hotel operators because these bookings generate the most revenue. There are no agents or other distribution partners that must be paid a commission when a guest books directly online. In order for this to work, hotel managers should invest in an online booking system that complements your website and PMS (Property Management System). Hotel Managers also need to leverage using their social media strategy when focusing on increasing direct bookings.

(02) Destination marketing sales strategy

This type of sales strategy requires a hotel operator to work with their local tourism offices in their destination to promote the region and specifically their hotel.  Through these destination marketing campaigns, local businesses team up and drive more traffic to the general area.

(03) Cross promotion sales strategy

Hotel managers need to identify and evaluate various large events that will be taking place in the local area throughout the calendar year. They then need to come up with a promotion or idea that can work alongside the event, ultimately allowing them to leverage off the event and increasing their direct bookings, which otherwise they would have missed on. Opportunities that are ideal for a cross-promotional sales strategy include an upcoming industry conference, a concert or a major sporting event.

(04) Guest rewards sales strategy

Many travellers today, value the opportunity to earn rewards with the companies that they do business with. Hotels can have great success with rewards programs. In a guest rewards sales strategy, the hotel manager should develop a system that rewards guests for staying frequently, for purchasing upgrades, and for referring friends and family members. These programs generate repeat business which is essential for a hotels bottom line.

(05) Revenue management sales strategy

This type of sales strategy aims to maximise the number of rooms booked at any point in the year. A revenue management strategy requires hotel operators to drop room rates during the low season in order to encourage bookings, while raising rates during high traffic times. During these moments, guests are expecting to pay a higher rate to get a room so it is worthwhile implementing this strategy to see  who is willing to pay the higher rate to get a room and generate more revenue for your hotel.